The Mission was to create a unique, innovative, nextgeneration, interactive entertainment hub that offers immersive experiences that will cater to a broad mix of lifestyles and interests. array of a rich variety of options in Entertainment, Adventure, Sports and Retail for residents and tourists mainly local and international. demographics, with the goal of setting a new standard of high quality Family Entertainment and fun recreation options in the region. Expanding the core audience demographics with a focus on enhanced spatial experience with visually stunning and interactive architecture that is compelling to drive repeat visitation.